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True Wealth
In the hustle and bustle of running and growing a business, it’s easy to forget what really matters. Earning money is a necessity; you have to have some money to get through life. Pursuing money for money’s sake is delusional; there are better, more lasting things to devote your life energy to. The problem with […]
Continue readingFrom Shelf-Help to Self-Help
How many un-read books are on your bookshelves? How many home study courses are gathering dust in your closet? How many software programs have been lost in the deep recesses of your hard drive? Too much information is a symptom of living in the 21st Century. As one blog commenter put it, “Like I need […]
Continue readingWorking from Home an Obstacle to Success?
After the filming for Home Business Brains was done, Alan Kaplan and I spent a couple hours at Cafe Ronda talking about life and business as rain drizzled down on the New York skyscrapers. One of the insights Alan shared was how working from home can actually be an obstacle to success. Here’s why: If […]
Continue readingYou Know You’re a Freelance Copywriter If…
Freelance copywriters are a strange breed, aren’t they? Especially, the direct response kind. With that in mind, I offer the following “Top 10” list. You know you’re a freelance copywriter if… You write copy in your head while you’re driving, showering, and running errands. You feel a strange sense of exhilaration when a deadline approaches. […]
Continue readingBusiness Growth in Bad Times
In Spring of 2008, I was brainstorming ideas for new blog posts. I wrote down “Business Growth in Bad Times” on a piece of scrap paper. Underneath, I listed three strategies. Then I placed the scrap paper next to my phone where it has been sitting for six months. Finally, I have transformed my note […]
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