Google’s Superbowl Commercial: Parisian Love

Imagine my surprise as I watched the Superbowl and saw a TV commercial for Google! I’m not sure whether or not it’s their first TV commercial, but I don’t recall ever seeing one before.

What I love about Google’s commercial — called “Parisian Love” — is how it builds a compelling story through search phrases.

They don’t come out and say “We’re the best at search!” — they merely paint a picture of travel and love and new beginnings… and Google’s role in that story. Here’s the commercial so you can see it for yourself:

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

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