During my career as a freelance copywriter, I’ve encountered a few exceptional negotiators and a handful of con men. How do you spot a con man? First, it helps to know the definition. According to Princeton’s WordNet, con man is short for “Confidence Man: a swindler who exploits the confidence of his victim.” With that […]
Continue readingRegular reader Carolyn Permentier writes: Have you heard/read any studies/thoughts on pricing? I mean, I know $97 is better, as is $67, apparently, so do we know that ending with the number 7 works better? When we get up in the 200 thru 900… any rule there? Thanks for your input! Here’s my response: There […]
Continue readingIt’s not often that I feel compelled to share a blog post with you right after I finish reading it. This is one of those times. If you are involved in online marketing as a student or marketer, take five minutes to read this timely message from Rick Butts: ==> Unsubscribe from Whomever Emailed You […]
Continue readingBack in September, I wrote about Lifelock and how their advertising is brilliant. But ever since then, I’ve had my doubts about the company. And my research (which has taken quite some time) has turned up some interesting details. Let me back up for a second. The whole reason I started doubting the company’s business […]
Continue readingHere’s a poem I wrote when I was 20. Lines from it have been coming to mind frequently these days, so I thought I’d publish it here. It has nothing to do with business, but you might enjoy it anyway. Creed – by Ryan M. Healy I To move the hearts of men; To change […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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