It’s been a LONG time since I conducted a formal survey. With the exception of a 1-question poll I ran a year ago, the last “official” survey I ran is dated March 22, 2009. Anyway, I thought it was time to get your feedback based on what I’ve been writing and publishing the last seven […]
Continue reading
So many marketing emails are boring, untargeted, and irrelevant. But every once in a while I’ll get an email that knocks my socks off (and actually makes me order something). Today I got one of those. Here’s the background:
Continue readingEvery interruption in your day creates lost time. Time lost to the interruption itself. And time lost to remembering what you were doing, refocusing, and restarting. The more interruptions — no matter how small they are — the less productive you will be. As you may know, I worked from a home office for 7 […]
Continue readingHave you ever wondered what the hard-and-fast rules of copywriting are? Wonder no more… Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere. While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be […]
Continue readingYesterday I finished a rewrite of a financial sales letter that didn’t pull quite as well as expected. The original version was 3,143 words. The new version is 5,422 words — a 72% increase. Today I finished expanding a fundraising letter from two pages to four. At first, we thought we’d keep it to two […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
Click the button to download...
Get your free copy now!