I’m drinking a cup of coffee and typing at my computer. This is what I do eight hours a day, five days a week (the writing part, that is; I’m usually done with the coffee by 11 a.m.). Today is a little different because there’s a big storm system sitting over Denver. It’s dropping all […]
Continue readingOn the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]
Continue readingIf you’ve ever wanted proof that the guys running boiler rooms are workers of iniquity, look no further than John Paul Raygoza of PushTraffic. The short version: Raygoza and his thugs scammed people in desperate financial straits in amounts ranging from $4,200 to $58,000. They manipulated “marks” through false promises of financial gain, then denied […]
Continue readingWhen you are testing two direct mail pieces against each other, it is not always easy to determine a winner. Unless, of course, you are basing it solely on initial responses. One piece brings in 42 orders; the other brings in 55. You have a winner! Or do you?
Continue readingI’m reading Bossypants by Tina Fey. It’s hilarious, but also includes some useful lessons and anecdotes about life as a writer. On page 123, Fey writes about “Things I Learned from Lorne Michaels.” (In case you don’t know, Lorne Michaels is the creator and producer of Saturday Night Live. He is the guy who hired […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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