2 Steps to Writing Gut-Wrenching Copy

Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan ****** What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires. It’s the kind of copy that, while you read it, your mind thinks, “What? […]

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Naming Names vs. Calling Names

A few people have responded to my recent controversial post either on their blogs or via comments. Some have expressed their opinion that it’s never good to name names. And others have spoken out against name calling. But I think the two issues are getting a little bit confused. There is a big difference between […]

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