There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]
Continue readingI don’t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them. It’s really unbelievable. I actually threw away a number of them before I realized how many I was getting… and decided it would make a good photo opp for my blog. Check out […]
Continue readingSo here’s a difficult question I’ve been pondering for… oh… about the last four years. Where does a copywriter’s responsibility end and a client’s responsibility begin? In other words, how responsible am I for the things I write to sell a client’s product? Here’s the thing… As a freelance copywriter, I’m largely dependent on clients […]
Continue readingNext on my hit list of “DR copywriters to interview” is Kevin Rogers, direct response wordsmith, consummate funny man, and “head honcho” of John Carlton’s stable of copywriters. In this interview, Kevin opens up about the challenges he faced getting started as a freelancer, how stand-up comedy helped him become a better copywriter, and the […]
Continue readingHeads up… I’ve got a few more posts in queue and will be publishing them soon. But it’s been a while since I asked you what questions you’ve been wrestling with. With that in mind, what questions do you have about writing sales copy for the web (or direct response copywriting in general)? Just type […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
Click the button to download...
Get your free copy now!