Secrets in Selling Never Go Out of Style
If you’ve ever doubted the power of “secrets” in selling, then you absolutely MUST watch these 25-year-old TV commercials.
TV Commercial #1: He-Man and the Masters of the Universe
“Secret Powers Were Revealed to Me!” – “Only Three Others Share This Secret…”
TV Commercial #2: She-Ra, Princess of Power
“Fabulous Secrets Were Revealed to Me!” – “Only a Few Others Share This Secret…”
TV Commercial #3: Sweet Secrets
“How Come You Look So Good?” – “It’s My Sweet Secret!”
Everybody wants to have secrets, know secrets, and discover secrets.
Even kids.
Even 25 years ago.
What secrets do you know that you can use to better market your product or service?
-Ryan M. Healy
P.S. Note, too, how the creators of He-Man swiped their own commercial to market She-Ra to the young girls’ market. It’s virtually the same copy and format with a few minor differences in word choice.
