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Is It Going to Work? And How Can I Make It Better?

I recently retained a patent attorney to help me with a product idea. I hired him for two reasons. First, I needed him to do a patent search for me. I had done some searching on my own and couldn’t find any similar products or patents. But I needed his expertise to determine whether other […]

What a Strange Few Days It’s Been

If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve […]

Not Sure If Your Sales Letter Is Good Enough?

After creating a new product and writing a sales letter to sell it, it’s easy to let doubts creep in. Is this sales letter good enough? you wonder. You’ve been so close to the project, it’s hard to see your work objectively. Adding to the tension is your fear of what will happen when you […]

Copywriting Critiques: New Special Offer

Early this year I ran a special offer on copywriting critiques and limited the special offer to just 8 people. All 8 of those have now been claimed. So I updated my copy critique page with a brand NEW offer. This particular special offer is limited to the first 3 people only. And just like […]

Even Heroes Need Extra Eyeballs

I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson. Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent. Keep in mind, Fried and Heinemeier are the founders […]

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