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Drayton Bird: “The Best TV Ad Ever”
While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. […]
Continue readingA Little Direct Response Gold
Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
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