The Influence of Technology on Copywriters

I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.

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My Motive for Creating Controversy

A couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]

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