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Most Popular Content on Copywriting Code

I just did a 13-month look back at CopywritingCode.com to see what content has been the most popular during that time period. The results surprised me because the most popular content was added back in January and April 2010 — rather than November or December 2009. (Older articles have a natural advantage over newer articles […]

Form(at) Determines Value

Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product:Â print, audio, […]

From Concept to Product in 21 Days

Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something. In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a […]

The Ethics of Idea Theft

Fact #1: Words can be copyrighted; ideas can’t. Fact #2: Original ideas are about as rare as 10-karat diamonds. “Idea theft,” as I’ve called it in the title of this post, has been on my mind for a couple of reasons. The first incident happened a few months ago when a good friend of mine […]