Ray Edwards Archives - Business Growth Strategies

Tag Archives forRay Edwards

Traffic Patterns – What Influences Traffic

Last week, I tried an experiment. Normally, I publish one or two or three blog posts a week. I hold back a lot of my ideas because I don’t want to email my list too much. But last week I wrote and published a blog post whenever I felt like it. I didn’t hold back. […]

Does the World Really Need Another Copywriting Book?

If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]

List Management, Fake Endorsements, and The Syndicate

As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the […]

They Sent This Email Not Once, But Twice…

Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]