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The Fluidity of Google Search Results
Google is making a significant change to its core search engine today. This change will result in your Google search results being more customized than they’ve ever been before. The basis for the change is Google+. Google now plans to serve up results based on your connections: stories your friends have recommended, pages you’ve written, […]
Continue readingMetrics That Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]
Continue readingDon’t Build a Business on Top of Fickle Social Media (Especially Twitter)
Here’s more proof that you should never build a business on top of fickle social media. Twitter Suspends UberMedia, Creator of TweetDeck Twitter holds all the cards in this “negotiation.” If you build a business on top of Twitter (or any other social media company), you’re in an extremely vulnerable position. With a snap of […]
Continue reading5 Business Predictions for 2011
Since 2011 is right around the corner — and my 2010 business predictions have been more popular than I expected — I’ve decided to venture into the risky field of prognostication by making a few modest business predictions about the coming year. Business Prediction #1: Cloud Computing Goes Mainstream Michel Fortin’s prediction from a year […]
Continue readingInstantly Obsolete: The Danger of Building Your Business on Top of Fickle Social Media
If you’re building your business solely on top of a fickle web-based business like Google, Facebook, or Twitter, I strongly advise you to BE CAREFUL. All it takes is one tweak of an algorithm… one revision of the Terms of Service… and you could be out of business faster than you can say “Google Slap.” […]
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