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I Like You: How Joe Girard Sold Cars

Joe Girard still holds the record for the “World’s Greatest Salesman,” even though more than three decades have passed since his achievement. Why does he still hold this record? It’s simple. Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of […]

Be Stingy with Testimonials

On the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]

What a Nasty Rash Taught Me about Marketing

Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema. At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse! Talk about a goof up. As the eczema spread, I remember being […]