Why It Pays to Hire Experts
If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself.
Say it with me: “I’m a control freak.”
There. Feel better?
I do.
While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve also learned the value of paying for expert help.
Not every outsourcing experience has been perfect (they rarely are), but I can definitely say that outsourcing and paying for outside advice can be worth far more than you pay for it.
For instance, this past fall I hired a business coach to dig into my business and tell me what needed fixing. He called up my past clients to get objective feedback about my performance and the value of working with me.
When he was done, he compiled his discoveries and spent a good amount of time going over them with me.
Some of the things I learned I had only suspected — and the research confirmed my suspicions. Other things I didn’t expect at all — and the research uncovered new information.
Fortunately, all of it was valuable to me. Now I have much greater clarity about what I need to do to improve my business. And it’s clarity that I could not have achieved on my own, apart from the help of an expert.
That’s one of the problems of being a solopreneur. It can often be difficult to be objective about your own business because you’re so close to it. It can be even harder to find time to work on your business instead of working in it.
Copywriting Myopia
If you’re writing and editing your own copy, you can run into the same problems as a solopreneur does.
After looking at your copy for days, weeks, or even months, you can develop a form of copywriting myopia that prevents you from seeing the big picture — from correctly diagnosing what’s wrong with your copy and how to improve it.
Let’s face it. It’s next to impossible to be objective about our own work once we’ve invested so much of ourselves into it. And even though I’m a professional copywriter, I still get other copywriters to critique my work.
Sometimes all it takes is a new headline, or a subtle tweak, to make your sales copy really “pop.” And usually it’s the guy who’s not emotionally invested in the copy who can come up with the big insight that makes the difference.
If you have some sales copy that needs a second set of eyes, then click here to book a copy critique. It could be one of the better decisions you make this year.
-Ryan M. Healy
