What Musicians Can Learn from Zoe Keating

Zoe Keating is a cellist.

She makes music, and she sells it on her web site.

Here’s what that looks like:

You can sample her music. If you like it, you can buy it.

You can get her music digitally for $8.

You can get the CD + digital download for $14.

Or you can get the Deluxe CD + 4 bonus tracks + digital download for $20.

Three options make it easier for people new to her work to buy. Plus, the Deluxe option gives her true fans a way to spend more money with her.

As her fan base grows, Zoe will have direct access to all of her customers. Which means, over time, she should be able to sell more of her music with every new release than she has sold in the past.

And the best part is that she gets to keep a greater percentage of the profit for herself. Even when she sells less, she makes more.

Seems like a better option than letting music producers hold all the cards.

-Ryan M. Healy

P.S. Hat tip to Jason Leister for telling me about Zoe Keating.