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- Archive: November, 2008
Life Takes Visa
As a copywriter, I’m very sensitive to the meaning of words. Often, the right word (or the wrong word) can make a substantial difference in meaning and response. For instance, I like to tell the story about when I tested the phrase “No Sweat” against the phrase “No Problem” in a Google Adwords ad. Only […]
Continue readingWorking from Home an Obstacle to Success?
After the filming for Home Business Brains was done, Alan Kaplan and I spent a couple hours at Cafe Ronda talking about life and business as rain drizzled down on the New York skyscrapers. One of the insights Alan shared was how working from home can actually be an obstacle to success. Here’s why: If […]
Continue readingFilming in New York City
I just got back from my third business-related trip of the year. I left last Friday, Oct 24 and returned on Wednesday, Oct 29. This trip actually had multiple purposes — both personal and business. I first flew into Baltimore where I met my good friend Chuck Mueller. He and I then drove to Breezewood, […]
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