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From Shelf-Help to Self-Help
How many un-read books are on your bookshelves? How many home study courses are gathering dust in your closet? How many software programs have been lost in the deep recesses of your hard drive? Too much information is a symptom of living in the 21st Century. As one blog commenter put it, “Like I need […]
Continue reading7 Ways to Get Your Email Opened
It’s rare that I receive any kind of new or noteworthy email. Most of them all look and sound the same. I imagine your inbox looks the same as mine. That’s why one of the biggest challenges in email marketing (just like direct mail) is figuring out How to Get Your Email Opened! You have […]
Continue readingThe Granddaddy Of All Copywriting Secrets
[Editor’s Note: Here’s an excellent article from my friend and colleague, Ben Settle. I love Ben’s insights into copywriting, and this one is no exception. By the way, this article hasn’t been published anywhere else — not even on Ben’s blog. Enjoy!] Of all the copywriting secrets out there, this one is probably the most […]
Continue readingBook Lovers – Pay Attention!
I just got done reading three marketing newsletters. I used to be good about tearing open the envelope whenever a newsletter arrived and reading it right then and there. These days, I’m more prone to save up two or three and then “batch” them by reading them one right after the other. Anyway, whether it’s […]
Continue readingA Quick Lesson on Creativity
I’ve recently been on a kick where I’m going back and reading books I bought back in 2002/2003, but never got around to reading. One of these books is Scribbling in the Sand by Michael Card. Now, Card is not so much recognized for his writing as he is recognized for his music. In fact, […]
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