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- Archive: January, 2009
One Thousand Comments & Counting
Over the holidays, this blog hit an important milestone: 1,000 approved comments and counting. It happened in just under one year from the time I started this blog on the new domain. Since there are currently 1,048 comments and 115 published posts on this blog, that’s about 9.1 comments per blog post. Anyway, I’ve been […]
Continue readingHow Laziness Sneaks In
There’s common laziness, of course. It’s usually expressed as procrastination, channel surfing, and basically not doing anything. This is the first hurdle most of us face when we’re trying to start a business or keep one running. We’ve got to overcome inertia to get things done. Here’s the thing. Once you’ve overcome ordinary laziness and […]
Continue readingThe Ultimate Risk Reversal
Risk reversal is often a critical component of a successful sales piece or marketing campaign. This is because the biggest objection you must overcome in a sale is the prospect’s concern about the quality or effectiveness of the product he’s buying. “What if it doesn’t work the way it’s supposed to?” he worries. “What if […]
Continue readingTo Those I’m Thankful For
When I rewrote my to-do list a couple of days ago, I wrote: “12. Write a thank-you post.” This is that post. My success as a copywriter has not been an individual journey. I’ve been supported by dozens of people all along the way. And I want to take a moment to thank them. God […]
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