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How Laziness Sneaks In
There’s common laziness, of course. It’s usually expressed as procrastination, channel surfing, and basically not doing anything. This is the first hurdle most of us face when we’re trying to start a business or keep one running. We’ve got to overcome inertia to get things done. Here’s the thing. Once you’ve overcome ordinary laziness and […]
Continue readingThe Ultimate Risk Reversal
Risk reversal is often a critical component of a successful sales piece or marketing campaign. This is because the biggest objection you must overcome in a sale is the prospect’s concern about the quality or effectiveness of the product he’s buying. “What if it doesn’t work the way it’s supposed to?” he worries. “What if […]
Continue readingTo Those I’m Thankful For
When I rewrote my to-do list a couple of days ago, I wrote: “12. Write a thank-you post.” This is that post. My success as a copywriter has not been an individual journey. I’ve been supported by dozens of people all along the way. And I want to take a moment to thank them. God […]
Continue readingMastering Adwords
When I first got started in Internet marketing, my first assignment was to learn how to use Google Adwords. This was way back in June 2002, soon after Adwords was first introduced. At the time, there was no “definitive” source I could turn to. Everybody was just experimenting to see what worked and what didn’t. […]
Continue readingWhy We Celebrate December 25
First of all, I want to thank you for being a loyal reader… and wish you a Merry Christmas and a happy New Year. It’s a good time to be alive. Secondly, I’d like to depart from our “regular programming” to talk about the birth of Jesus. Did you know Jesus was NOT born on […]
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