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The Granddaddy Of All Copywriting Secrets
[Editor’s Note: Here’s an excellent article from my friend and colleague, Ben Settle. I love Ben’s insights into copywriting, and this one is no exception. By the way, this article hasn’t been published anywhere else — not even on Ben’s blog. Enjoy!] Of all the copywriting secrets out there, this one is probably the most […]
Continue readingBook Lovers – Pay Attention!
I just got done reading three marketing newsletters. I used to be good about tearing open the envelope whenever a newsletter arrived and reading it right then and there. These days, I’m more prone to save up two or three and then “batch” them by reading them one right after the other. Anyway, whether it’s […]
Continue readingA Quick Lesson on Creativity
I’ve recently been on a kick where I’m going back and reading books I bought back in 2002/2003, but never got around to reading. One of these books is Scribbling in the Sand by Michael Card. Now, Card is not so much recognized for his writing as he is recognized for his music. In fact, […]
Continue readingLife Takes Visa
As a copywriter, I’m very sensitive to the meaning of words. Often, the right word (or the wrong word) can make a substantial difference in meaning and response. For instance, I like to tell the story about when I tested the phrase “No Sweat” against the phrase “No Problem” in a Google Adwords ad. Only […]
Continue readingWorking from Home an Obstacle to Success?
After the filming for Home Business Brains was done, Alan Kaplan and I spent a couple hours at Cafe Ronda talking about life and business as rain drizzled down on the New York skyscrapers. One of the insights Alan shared was how working from home can actually be an obstacle to success. Here’s why: If […]
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