Attracting Business Resources

Ratatouille is the latest movie from Brad Bird and the folks at Pixar. Toward the beginning of the movie, Remy (the main character) is hungry and reaches for a piece of bread. The ghost of Gusteau (a famous French chef) appears out of nowhere and tells Remy not to steal. He then says… “Food always […]

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The Eight-Month Letter Revealed

There has been much speculation about this letter since I announced it last Friday. One person suggested it might be political; that perhaps it promoted Ron Paul. And while I have promoted Ron Paul in the past, that is not what the letter is about. Another person suggested it might be religious. This guess was […]

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This May Surprise You, But…

Since January 7, 2008, exactly 561 480 people (see comments for explanation) have already read the letter I referenced in my previous post. It’s generated quite a bit of feedback. Here’s a sample (I’ve used initials of names only since I did not ask permission to publish these comments)… “I want to thank you for […]

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Eight Months to Write a Letter?

On May 17, 2007, I began writing a “sales” letter. I’ve only recently completed it. Let me tell you a few things about this letter… It doesn’t sell a product. It doesn’t sell a service. I wasn’t paid to write the letter. I don’t plan to ever earn anything from the letter. The letter will […]

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The Copywriting Grab Bag

Ben Settle is an amazing copywriter. Which is why you should know he’s offering a 24-hour special on his new book called The Copywriting Grab Bag. This is not a digital product, it is an actual physical book that will be mailed to you. Until tomorrow morning, you can get the book for only $19.95 […]

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