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6-Question Survey about My Blog Posts
It’s been a LONG time since I conducted a formal survey. With the exception of a 1-question poll I ran a year ago, the last “official” survey I ran is dated March 22, 2009. Anyway, I thought it was time to get your feedback based on what I’ve been writing and publishing the last seven […]
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Timmy’s Message from Mordor
So many marketing emails are boring, untargeted, and irrelevant. But every once in a while I’ll get an email that knocks my socks off (and actually makes me order something). Today I got one of those. Here’s the background:
Continue readingLost in Transition
Every interruption in your day creates lost time. Time lost to the interruption itself. And time lost to remembering what you were doing, refocusing, and restarting. The more interruptions — no matter how small they are — the less productive you will be. As you may know, I worked from a home office for 7 […]
Continue readingThe 10 Commandments of Copywriting
Have you ever wondered what the hard-and-fast rules of copywriting are? Wonder no more… Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere. While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be […]
Continue readingSales Letter Surgery
Yesterday I finished a rewrite of a financial sales letter that didn’t pull quite as well as expected. The original version was 3,143 words. The new version is 5,422 words — a 72% increase. Today I finished expanding a fundraising letter from two pages to four. At first, we thought we’d keep it to two […]
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