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The Faintest Ink
A common question new copywriters have is, “Should I have a contract?” I used to say no. Because, to be quite frank, a contract is only as good as the person who signs it. If they don’t pay you, you’re going to be out the money, no matter what the contract says. Furthermore, the cost […]
Continue readingTaking Responsibility
If you are in a service business, then it’s only a matter of time before a client or customer is unhappy and tells you about it. When this happens, it’s only natural to want to shift blame back on the client. (“It’s something THEY did that caused the problem; not ME!”) Frankly, it doesn’t matter […]
Continue readingTurning Research into Sales Copy
In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]
Continue reading7 Effective Research Methods
In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote: One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in […]
Continue readingAttending a Business Seminar? Here’s a Simple Travel Tip
A few years ago I was at Alex Mandossian’s Teleseminar Secrets Reunion. I remember he publicly stated that he HATES unpacking. So much so that it might take him a week or two to unpack after returning from a business trip. Everybody’s got tasks they just despise. For Alex, it’s unpacking. And I can relate […]
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