As Google Adwords becomes less viable for your average direct response marketer, it only makes sense to look for alternative sources of targeted traffic. After all, the more diversified your sources of traffic, the less any single source of traffic can negatively impact your business. If 90% or more of your sales come from Google […]
Continue readingI love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]
Continue readingGetting booked solid with clients is actually not that hard. All it takes is a simple, proven process. The problem is, the simple stuff don’t get no respect. Furthermore, most business folks get distracted. They forget the fundamentals, choosing instead to chase fancy techniques that burn out after a few months. Heck, I’ve done this […]
Continue readingWell, Ray Edwards did it again. In July he made a quirky video of himself playing the guitar… and somehow got me to buy his copywriting course. And today, I got sucked in AGAIN. Basicallly, I got an email from Brad Callen about Keyword Elite 2.0. Looked interesting. But I’ve been slammed with copy work […]
Continue readingWhen I first got started in Internet marketing, my first assignment was to learn how to use Google Adwords. This was way back in June 2002, soon after Adwords was first introduced. At the time, there was no “definitive” source I could turn to. Everybody was just experimenting to see what worked and what didn’t. […]
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