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An Easy Way to Read More Ebooks
Do you have a bunch of paid and free PDFs languishing on your hard drive? Here’s how to blast through them in a fortnight — without sitting in front of your computer screen for hours at a time.
Continue readingIdeas Are Cheap and Plentiful
One of my favorite business books is Rework by Jason Fried and David Heinemeier Hansson. I’m reading it a second time because I liked it so much the first time. While I was reading this morning, I came across the chapter called “Start making something” on page 38. It corroborates everything I wrote in The […]
Continue readingA Tipping Point in Books
Always be looking ahead to see where your market or industry is headed. What are the trends? What are the ramifications of those trends? This summer marked a tipping point in the book industry. From Bloomberg as reported by the July 30, 2010, issue of The Week: The e-book revolution has reached a tipping point. […]
Continue readingDoes the World Really Need Another Copywriting Book?
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]
Continue readingForm(at) Determines Value
Here’s a simple way to instantly build more value into your information products: change the form(at) of your content. Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content. There are basically three different ways to deliver content as a product:Â print, audio, […]
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