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What Do My Tax Dollars Get Me? Government Incompetence, Of Course!
“Five thousand dollars goes fast when the government takes ten…” I made a decent income in January, but it’s all gone already. It’s not because I’m a big spender either. Rather, it’s because the government is. Every year, between January 15 and January 31, my corporate taxes are due. First I pay the federal government. […]
Continue readingBetter Approach than Groupon? A Denver Restaurant Case Study
Lynndell Epp is the founder and owner of Mail Masters here in Denver. Just this month he published an interesting case study about a Mexican restaurant in Denver. This particular Mexican restaurant was slow. They needed more customers. They had tried multiple marketing programs, all of which had failed. (I’m not sure what they tried, […]
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I Like You: How Joe Girard Sold Cars
Joe Girard still holds the record for the “World’s Greatest Salesman,” even though more than three decades have passed since his achievement. Why does he still hold this record? It’s simple. Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of […]
Continue readingNurture Your Network
How much time do you spend nurturing the business connections you’ve made? Chances are, you’re not spending enough. As a freelance copywriter, I’ve learned that my business connections are some of the most valuable assets I have. My network is at least as important as my copywriting skills. Daymond John, creator of FUBU clothing and […]
Continue readingBe Stingy with Testimonials
On the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]
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