- Home
- Business
Pursue Your Obsession
Common business advice is to do what you love, the money will follow. This works sometimes, but not always. There’s not always a “hungry market with money” for the things you love to do. Better advice, I think, is to pursue your obsession. This occurred to me while watching a world championship between the world’s […]
Continue readingA Simple Strategy for Creating and Launching More Products
One of my goals this year is to sell more products and services that don’t require my direct daily involvement. For instance, I’d rather sell a product and have it fulfilled automatically than book a copywriting job that I have to spend a couple weeks to complete. Toward that end, I’m focusing on two specific […]
Continue readingWhy Your Online Reputation Is More Important Than Ever
In December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then […]
Continue reading
Please, Don’t Leave That on My Door Mat
In the bitter cold and half-light of a winter morning, I watched a large white van crunch across the ice in my cul-de-sac. Two hooded men trailed the back of the van, periodically reaching into the open back doors. One man went right, the other went left, as they visited the front doors of each […]
Continue readingDo You Sell to the Mass Affluent?
For a few years back in 2005, 2006, and maybe even 2007, it became popular to sell the “mass affluent.” Why? Because there were lots of them… and… they had lots of disposable income to spend. But it seems the “mass affluent” may be dwindling. It may now be more accurate to call them the […]
Continue reading