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Are Pen Names Ethical?
Last week I received an email from a concerned blog reader. He writes: Hey Ryan, How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent. Thanks for taking the […]
Continue readingWhy the Government Hates Small Business
When it comes to business, size matters. If you’re a small business — or solopreneur — you have a distinct disadvantage over big corporations. There are the obvious disparities. Corporations have deeper pockets, bigger ad budgets, greater economies of scale. But the biggest advantage of all is the political leverage big corporations have that small […]
Continue readingHas Netflix Gotten Bored of Its Own Advertising?
Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad. That was a few years ago now. At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week. Those little ads were brilliant. They demonstrated — in […]
Continue readingIs the Internet Making Us Stupid?
Is the Internet making us stupid? This is the question Michael Brown asks in his recent article about Nicholas Carr’s new book, The Shallows. My take: The Internet (and the portability of technology in general) is making us more distracted than ever. When it’s harder to focus, your ability to maintain a single line of […]
Continue readingBig Government Targets Freelancers
Big government is getting desperate. They’re spending far more than they’re collecting. And now they’re doing whatever they can to bring in more tax revenue. And that means more taxes, more IRS agents, and more audits. This time, big government is targeting service providers. If you’re a freelancer, that includes you. For the past few […]
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