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Brandwashed
You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful. In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices […]
Continue readingTell Me Your Favorite Brands
You can tell a lot about a person just by looking at the brands they’re passionate about. It opens up a little window of insight into that person. With that in mind, I thought it would be fun to see what brands you’re passionate about — the ones you buy on a regular basis or […]
Continue readingWhy Every Marketer Should Have a Blog
A blog is a playground. You get to play with ideas and see how your readers respond. A blog is a test lab. You get to mix words in new ways, try new approaches. Then see what happens. A blog is a direct response dream. You get to measure which posts are more popular than […]
Continue readingSmart Cars, Dumb Buyers
If you ever needed proof that we make emotional buying decisions, look no further than the smart car. The smart car is a tiny two-seater that appeals to environmentally concerned folks. (I’m guessing the majority of the buyers are either single or married with no kids.) You don’t buy a smart car because it’s a […]
Continue readingPreemptive Apology: How Netflix Earns My Respect, and My Business
Netflix is a company that has strict standards. They understand they live and die by how fast they can turnaround movies and get them back in the hands of their customers. So whenever there is a hiccup, they apologize. And they apologize whether I complain or not! It just happens. Perfect example: A couple nights […]
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