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Why I No Longer Hate Staying in Touch with Clients & Friends
In the fall of 2008, I was frustrated with how I was keeping track of the mailing addresses of my friends and family members, not to mention my growing list of clients. My wife and I both had addresses written down on bits of paper and in notebooks. And I’d saved a couple client addresses […]
Continue readingObama Obviously Doesn’t Know the First Rule of Advertising
The first rule of advertising is this: Make sure you have a good product to advertise. Because if what you’re selling isn’t any good, you’re going to have a tough go of it. And even if you do manage to sell a few units, it’s all going to come back to bite you when your […]
Continue readingThe 5-Minute Secret for Building Stronger Relationships with Your Clients
The Saturday after Thanksgiving we rounded up my side of the family for some family pictures. We met out by the historic red barn in our small town of Parker, Colorado, and my brother-in-law took the pictures with his digital SLR. It’d been a few years since we’d done a big family photo. But we […]
Continue readingWhy the Christmas Season is Generally a Disaster for B2B Sales
A forum participant wants to know if launching an infoproduct during the holidays is a good or bad idea. He writes: Hey Guys, I’m wondering if anyone has experience with doing launches during the holidays? Does it reduce sales as people try to save money for holiday gifts? Or are people in a buying mode […]
Continue readingWhy Running a Quality Business is Like Election Day Every Day
It’s election day in the United States. But if you run a business, every day is election day. Your customers vote with their dollars. And you hope they continue to vote for you — instead of your competitor.
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