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Happy Tax Day: Your Tax Dollars Used to Study Male Prostitutes
One of my favorite things to not like is taxes. And seeing as April 15 is on Monday (get busy, you slackers!), I figured it was an opportune time to talk about taxes and government waste. Do you know the U.S. federal government pays out millions of dollars in fraudulent refund claims to prisoners every […]
Continue readingThe Simple Competitive Advantage Hidden in Payment Methods
One way to distinguish yourself in the market is to accept more (or fewer) methods of payment than your competitors do. Costco distinguishes itself by accepting only cash, check, or debit. By doing this, they eliminate merchant fees and pass on the savings to their customers. It’s inconvenient, but the inconvenience comes with a benefit: […]
Continue readingHow to Get More Customers with the Perfect Sales Funnel
Okay, let’s open up the mailbag, reach inside, and see what we find. Aha! A two-part question from regular reader Stefan. He writes: I’d really love it if you wrote more about how I can get more customers. I understand principles of copywriting but what should I do with that copy? I also suffer from […]
Continue readingFriend Suffers Terrible Computer Crash & Loses Everything
A friend and fellow copywriter who has been freelancing about the same amount of time as I have posted the following update on Facebook a couple days ago: Crap, someone broke into my office this weekend. All of my computers… stolen. Backup hard drive, gone. 7 years of work, swipe files, gone. Devastating… I feel […]
Continue readingMy Strange 2-Week Stint with Herbalife
I was part of Amway for 3 years, from age 18 to 21. I then joined Herbalife for about 2 weeks. I joined because it seemed like they had a decent marketing plan for reaching beyond friends and family. Turns out they didn’t. 12+ years ago, their “marketing plan” was to put up signs at […]
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