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Drayton Bird: “The Best TV Ad Ever”
While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. […]
Continue readingFrom Concept to Product in 21 Days
Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something. In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a […]
Continue readingReasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]
Continue readingSecrets of a Mega Launch
“Mega” is such a hypey word, isn’t it? But I think selling $150 million in a single day qualifies as a mega launch. To my knowledge, this figure puts to shame any kind of product launch ever done in the Internet marketing space. Of course, I’m not talking about yet another home study course; I’m […]
Continue readingA Classic Today, Rare Book Tomorrow
I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing. Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book. Perfect example: For the last year, I’ve been searching […]
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