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David Ogilvy’s Great Headline Heist!
David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this […]
Continue readingGoogle’s Superbowl Commercial: Parisian Love
Imagine my surprise as I watched the Superbowl and saw a TV commercial for Google! I’m not sure whether or not it’s their first TV commercial, but I don’t recall ever seeing one before. What I love about Google’s commercial — called “Parisian Love” — is how it builds a compelling story through search phrases. […]
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Internet Marketing on Life Support
Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules […]
Continue readingHow Taxes Kill Business
I’ve got government on the brain since my corporate taxes are due January 15th. And, once again, Uncle Sam is digging deep into my pockets to take all he can get. Scratch that. It’s actually more like grabbing me by the ankles and shaking out every last nickel he possibly can, leaving me dizzy, disoriented, […]
Continue readingCan TV Grow Your Business?
Just when you think you’ve seen it all, something shows up in your mailbox that proves you wrong. Yesterday, as I was going through the mail, I found a letter from DirecTV, a satellite TV provider. I was intrigued because the letter was not addressed to me as a consumer, but rather to me as […]
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