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Brilliant Direct Mail Piece to Get Out the Vote [Photo]
A couple weeks before the November election here in the U.S., I received a direct mail piece I thought was worthy of sharing. The piece was not in favor of any particular candidate. Rather, it’s purpose was to get the vote out. If you were in charge of such a piece, what would you write? […]
Continue readingDon’t Beat Yourself Up – Do This Instead
Yesterday, I published Copywriting Mistake #11. At least four more to go, followed by a wrap-up post. But I decided to take a break today because I just received some unsolicited feedback from a client who hired me to do a copywriting critique for him. He writes:
Continue readingA Direct Mail Package So Bad They Had to Send It Twice
I recently received two copies of the same direct mail package on the same day. When I opened the first package and pulled out the letter, I discovered that two gentlemen named Jeff Vacek and Ken Preuss had “reserved a free seat” for me to “personally attend” their “Info Marketing Millions Ultimate Blueprint Event.” I […]
Continue readingMy Unexpected Conversation with Ryan Deiss
If you recall, last March I wrote a fairly harsh critique of the sales video Ryan Deiss uses to sell his Let’s Get Social program. When I wrote it, I was pretty fired up because of what I perceived as being gross overstatements in the sales copy. I really didn’t expect to hear from Deiss, […]
Continue readingIs It Going to Work? And How Can I Make It Better?
I recently retained a patent attorney to help me with a product idea. I hired him for two reasons. First, I needed him to do a patent search for me. I had done some searching on my own and couldn’t find any similar products or patents. But I needed his expertise to determine whether other […]
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