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Mark Twain’s Biggest Writing Failure
If ever there was an American literary giant, Mark Twain was it. He was somehow larger than life — loved for both his stories and his outsized wit and personality. Yet did you know that one of the books Twain wrote was a flop? It’s true. His autobiography was a failure by most objective standards. […]
Continue readingDirect Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingRomney Gets a Good Smackdown on TV
You know the best thing about not caring about who wins the presidential race? You can watch all the attack ads with a cold and calculating eye — and fully appreciate those ads that ring true. With that in mind, watch this 1-minute attack ad on Mitt Romney. It’s brilliant.
Continue readingOddly Morbid Letter Offers Free Pre-Paid Cremation
I got an oddly morbid piece of direct mail this week. It was addressed to my father, but it somehow arrived at my house. On the outside of the envelope I saw a New-Age style drawing that reminded me of something I’d see in a commercial for a sleep drug. And then I saw the […]
Continue readingDeconstructing Deiss: The King of Social Media Hype
…or the Video Critique Ryan Deiss Didn’t Want Me to Write. =========================================== IMPORTANT UPDATE: As a result of this critique, Ryan Deiss contacted me. We hopped on the phone to discuss my criticisms, and Ryan has since updated the video script he uses to sell his Let’s Get Social product. If you read this post, […]
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