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Turning Research into Sales Copy
In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]
Continue reading7 Effective Research Methods
In the recent survey I conducted, certain topics and questions kept bubbling up over and over again. One of them was “research.” Regular reader John probably asked the question best. He wrote: One thing I forgot to put on your survey about what I’d like to read in your blog is I’d be interested in […]
Continue reading3 Easy Ways to Start Writing an Ad
In the War of Art, Steven Pressfield writes, “It’s not the writing part that’s hard. What’s hard is sitting down to write.” And yet, even after sitting down to write an ad or sales letter, you may not know where to start. I want to help you change that starting today. Now, when writing sales […]
Continue readingBusiness Cards in a Pinch
A few days ago, W.C. bought my ebook on how to get copywriting clients. I then learned via Twitter that he was going to his first Internet marketing seminar, and that he needed business cards fast. Here’s what he wrote: Business cards are one of those things you don’t normally think about until you really […]
Continue readingWhy I Think of Ben Settle Every Time I Take a Shower
Damn that Ben Settle. Every time I take a shower I end up thinking of him. And no, it’s not what you think. You see, about two years ago I discovered Ben Settle’s blog. At the time, he and I had never met or spoken with each other. But I loved his style and became […]
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