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Most Popular Content on Copywriting Code
I just did a 13-month look back at CopywritingCode.com to see what content has been the most popular during that time period. The results surprised me because the most popular content was added back in January and April 2010 — rather than November or December 2009. (Older articles have a natural advantage over newer articles […]
Continue readingMilk Inspiration for All Its Worth
You can’t plan inspiration. But sometimes it just happens. And when it does, I strongly recommend you milk it for all its worth. When you’re inspired, it’s almost as if you’re under a magical spell that makes creative work practically effortless. So, when inspiration strikes, don’t let anything or anyone break that spell! Doesn’t matter […]
Continue readingReasons Why People Unsubscribe
Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]
Continue readingThe Hardest Part about Copywriting
The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]
Continue readingSabotage! When Social Proof Backfires
Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]
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