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Curating Product Ideas on Pinterest
I’ve been using Pinterest periodically for a few months. It’s a fun way to curate pictures and ideas. For example, I have a board called “Products I Like.” Anytime I see a creative product or product idea, I pin it on that board. I find it’s good way to get the creative juices flowing. Anyway, […]
Continue readingDavid Ogilvy’s Creative Process for Writing Sales Copy
A few days ago, Sean B. Alger sent me the following tweet. It was a bit cryptic. I thought he’d written a post in which he’d described himself as a lousy copywriter. Turns out, he had linked to an old David Ogilvy letter in which Ogilvy had described himself as a lousy copywriter.
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The Effect of Signs & Incentives on Littering
I hate littering. It’s inconsiderate. And it’s a form of laziness I just can’t stand. There are the intentional litterers: the gum chewers who spit their gum on the sidewalk, the smokers who flick their cigarette butts out their windows, the dog owners who leave their dogs’ feces on the sidewalk or in a neighbor’s […]
Continue reading5 Fundamentals of Creativity
Do you want to be more creative? Here are what I believe are the five fundamentals of creativity. Fundamental #1: Mental Stimulation (from a variety of sources) Mental stimulation can come from almost anywhere — if you’re paying attention. Read a variety of books, magazines, and newsletters. Have interesting conversations with friends. Do something you’ve […]
Continue reading3 Tips for Idea Generation
This post is all about idea generation. It’s about how you can be more creative and come up with more ideas for new articles, new products, and even new businesses. Interestingly, I had already drafted this post when I received this question from a blog subscriber: You recently emailed me asking for your subscribers to […]
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