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Internet Marketing Retires!
Perry Belcher has just announced he is retiring — not from Internet marketing, per se — but from the business of teaching Internet marketing. Now, I don’t know Perry Belcher, and I don’t know Ryan Deiss either (although I did share a table with him at a Big Seminar dinner one year while I talked […]
Continue readingCopywriters Channel Enthusiasm
Question: If your client is enthusiastic about his product, but you’re not, should you write the copy? In a perfect world, you would always write copy for products and services you’re personally excited about. But I’ve occasionally found myself in the position of writing copy for products and services that don’t get me excited. Here’s […]
Continue readingTaking Responsibility
If you are in a service business, then it’s only a matter of time before a client or customer is unhappy and tells you about it. When this happens, it’s only natural to want to shift blame back on the client. (“It’s something THEY did that caused the problem; not ME!”) Frankly, it doesn’t matter […]
Continue readingIs LifeLock Selling a Lie?
Back in September, I wrote about Lifelock and how their advertising is brilliant. But ever since then, I’ve had my doubts about the company. And my research (which has taken quite some time) has turned up some interesting details. Let me back up for a second. The whole reason I started doubting the company’s business […]
Continue readingWould You Market This Product?
Today, the VeriChip Corporation launches their first direct-to-consumer marketing campaign for human-implantable passive RFID chips. The identification system has been dubbed “Health Link” because its purpose is to store patients’ health and medical information and provide an “information bridge” between patients and hospitals. When a patient becomes unconscious or is unable to communicate, emergency room […]
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