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Sell by Building Rapport
In the book My Voice Will Go with You, the author Sidney Rosen recounts the teaching tales of Milton Erickson. I found this one particularly interesting because of the sales lesson it teaches. It’s called “Scratching Hogs” (Milton Erickson is the one speaking). One summer I sold books to pay my way through college. I […]
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Boiler Room Scams: How They Work
Boiler room scams are on the rise, so I feel it’s important for you to know how this type of scam works. Step 1: You buy an inexpensive product or accept a “Free plus Shipping” offer from an infomercial or similar marketing medium. Step 2: Get a call from a boiler room where you are […]
Continue readingJason Fried on Selling
There’s a great article in the March 2011 issue of Inc. Magazine. It’s called “What I learned from selling shoes, computers, tennis rackets, weaponry, radar detectors, books, conferences, and software OR How I Got Good at Making Money” by Jason Fried, the founder of 37signals and creator of Basecamp. Long title, I know. But it’s […]
Continue readingWhat Musicians Can Learn from Zoe Keating
Zoe Keating is a cellist. She makes music, and she sells it on her web site. Here’s what that looks like: You can sample her music. If you like it, you can buy it. You can get her music digitally for $8. You can get the CD + digital download for $14. Or you can […]
Continue readingNow, Let’s Talk about Jesus…
Well, now I’ve done it. I probably offended half my list last week by using Hitler to make a point. Lest there be any confusion… I made a simple comparison with an infamous person to make a point: Marketers should keep their promises. No more, no less. And yet I got critical comments, emails, and […]
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