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The Yin & Yang of Focus
On Saturday, my wife and I decided to drive around a little bit before we went home. We enjoy checking out different neighborhoods because we’re renting and we hope to move again soon. So when we saw an open house we decided to drop in. The realtor talked our ear off. Furthermore, much of what […]
Continue readingGo Down with the Ship in Style
When the Titanic was finally finished being built, it was the largest passenger steamship of its time. It was a site to behold, having been designed to be both functional and beautiful. (The fourth smoke stack was merely an ornament to make the ship look more impressive.) Some of the wealthiest citizens of the early […]
Continue readingQuantum Improvements
Today’s news reports that the Nintendo Wii outsold the Microsoft Xbox 360 by three to one in November 2008. That is a HUGE margin. Why do I bring this up? Because much of the time we focus on incremental improvements, what the Japanese call kaizen. The discipline of making incremental improvements is critical to business […]
Continue readingWorking from Home an Obstacle to Success?
After the filming for Home Business Brains was done, Alan Kaplan and I spent a couple hours at Cafe Ronda talking about life and business as rain drizzled down on the New York skyscrapers. One of the insights Alan shared was how working from home can actually be an obstacle to success. Here’s why: If […]
Continue readingYou Know You’re a Freelance Copywriter If…
Freelance copywriters are a strange breed, aren’t they? Especially, the direct response kind. With that in mind, I offer the following “Top 10” list. You know you’re a freelance copywriter if… You write copy in your head while you’re driving, showering, and running errands. You feel a strange sense of exhilaration when a deadline approaches. […]
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