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Big Hitters Still Strike Out
A client hired me to write two different financial packages to be tested to his list. I came up with the most compelling hooks I could… worked on each letter for 3+ weeks… put as much into the letters as I could… and then turned them in. The client loved them. Even the people in […]
Continue readingIs It Going to Work? And How Can I Make It Better?
I recently retained a patent attorney to help me with a product idea. I hired him for two reasons. First, I needed him to do a patent search for me. I had done some searching on my own and couldn’t find any similar products or patents. But I needed his expertise to determine whether other […]
Continue readingWhen the World Conspires Against You, Redouble Your Efforts
The past four days have been challenging to say the least. My wife got sick Thursday night and had gastrointestinal issues all day Friday, Saturday, and Sunday. In fact, she spent most of Friday on the sofa since her gut hurt so badly. Then, within 5 minutes of coming home on Friday afternoon, my son […]
Continue readingCopywriting Headquarters Abandons the Home Office
After 7 years of working from home, I finally decided to get an office. Signed a one-year lease a couple weeks ago and moved into the office on Tuesday of this week. It’s only 6 minutes from my house, so it’s about as convenient as it could possibly be. So why did I get an […]
Continue readingFailed First Attempts
I decided to try my hand at gardening this year. Bought a few tomato and pepper starters, and started the rest from seed. After getting everything in the ground and watering for a few weeks, it was exciting to see the green shoots poking through the soil. Unfortunately, my fledgling garden was destroyed by hail […]
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