Whenever there is a recession, it’s actually a good thing for many businesses. That’s because all the “wannabe” service providers go belly up, leaving more business for everybody else. The serious players usually see growth instead of contraction. That’s because: The real estate agent who sells four or five homes a year for friends and […]
Continue readingWhenever you discount a product or hold a sale, always give a reason for why you are doing it. I was reminded of this just the other day while getting family photos at Sears. They had a flier laying out on one of the side tables. On the front page, it said: CRAZIEST DEAL EVER […]
Continue readingIn the hustle and bustle of running and growing a business, it’s easy to forget what really matters. Earning money is a necessity; you have to have some money to get through life. Pursuing money for money’s sake is delusional; there are better, more lasting things to devote your life energy to. The problem with […]
Continue readingHow many un-read books are on your bookshelves? How many home study courses are gathering dust in your closet? How many software programs have been lost in the deep recesses of your hard drive? Too much information is a symptom of living in the 21st Century. As one blog commenter put it, “Like I need […]
Continue readingIt’s rare that I receive any kind of new or noteworthy email. Most of them all look and sound the same. I imagine your inbox looks the same as mine. That’s why one of the biggest challenges in email marketing (just like direct mail) is figuring out How to Get Your Email Opened! You have […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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