There’s what’s called the Google stupid tax — what you pay when you try PPC advertising without the proper education. And now there could be an actual Google tax. I already had low expectations for François Hollande. Apparently, he is not one to disappoint. He is currently exploring the idea of taxing Google anytime they […]
Continue reading“If you can’t afford marketing, you aren’t charging enough.” So said a speaker at the #searchlove event – as tweeted by Patrick McKenzie. I thought it was an astute observation. But then I started to think of variations…
Continue reading“It’s the economy, stupid.” This was one of three key phrases campaign strategist James Carville coined to help Bill Clinton win the 1992 election. It is now 20 years later, and we’re on the threshold of another presidential election. And it is still about the economy, although neither candidate will be able to do much […]
Continue readingGot a little inspiration from Bob Bly yesterday when he sent out an email titled “21 things I don’t like about marketing.” After reading his list (which resonated with me), I decided to put together a list of my own. Here are 19 things I don’t like about marketing today.
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Working as a freelancer can be a dream when you have a good client. But it can be an absolute nightmare when you have a bad client. Here are 5 red flags to help you spot bad clients before you agree to a project: Red Flag #1: Client promises future work to lower your fee. […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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