I got an oddly morbid piece of direct mail this week. It was addressed to my father, but it somehow arrived at my house. On the outside of the envelope I saw a New-Age style drawing that reminded me of something I’d see in a commercial for a sleep drug. And then I saw the […]
Continue readingI’ve been a big fan of Switchfoot ever since The Legend of Chin came out back in 1997. They’ve got that rare combination of good music AND good lyrics. One of the things I’ve noticed is their songs often disparage our 21st Century lifestyles of status-seeking, bling, and excess. Take, for instance, the song “American […]
Continue readingAs a copywriter, I see my fair share of language faux-pas. More often I’m witness to the complete butchering of words. The oblivious perpetrators leave them piled up in a bloody mess. It’s gruesome to see. Anyway, here are a few of the incorrect usages I’d like to see stricken from the English language.
Continue readingFor Father’s Day, we spent time with both my family and my wife’s family. And I was reminded… Being a father is important work. It’s our job to protect, to provide, to encourage, to comfort, to discipline, to lead, and to love.
Continue readingI learned about leeclowsbeard last week. Lee Clow is an ad man. He created the famous Apple 1984 commercial. leeclowsbeard is a Twitter profile that posts little bits of wisdom about advertising. But they are not written by Lee Clow — they’re written by his beard (AKA a feller from Texas named Jason Fox). Rather […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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