The U.S. Post Office is drowning in red ink, posting multi-billion dollar losses every single quarter of the year. Their solution? Charge more, provide less. I kid you not, this is the strategy being pursued by the Post Office in 2012. They’re going to save an estimated $3 billion in expenses when they:
Continue readingAfter creating a new product and writing a sales letter to sell it, it’s easy to let doubts creep in. Is this sales letter good enough? you wonder. You’ve been so close to the project, it’s hard to see your work objectively. Adding to the tension is your fear of what will happen when you […]
Continue readingRemember the “Kindle Marketing Experiment” post? Well, that post is now gone since the offer is over. But the results are in! And John Breese has generously shared what he’s learned in the following post. If you’re interested in Kindle Publishing, this will help you make smart decisions as you get started. Enjoy!
Continue readingAs you may know, I spent most of September and part of October on Siesta Key beach in Florida. In spite of some of the challenges of working and traveling at the same time, I’d do it all over again. But there are a few things I’d do differently. The biggest failure on my part […]
Continue readingAs I was reading A People’s History of the United States of America this morning, I came across this interesting quote: Times were hard in 1676. “There was genuine distress, genuine poverty…. All contemporary sources speak of the great mass of people as living in severe economic straits,” writes Wilcomb Washburn, who, using British colonial […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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