In the bitter cold and half-light of a winter morning, I watched a large white van crunch across the ice in my cul-de-sac. Two hooded men trailed the back of the van, periodically reaching into the open back doors. One man went right, the other went left, as they visited the front doors of each […]
Continue readingBonnie Lowe responds to my call for questions and asks: Some say 18-25 year-olds don’t read; they search YouTube vs. Google, etc. Does this mean copywriting is doomed? This is a great question. After all, video killed the radio star way back in 1979… Couldn’t video also kill the copywriting star? On the surface, it […]
Continue readingFor a few years back in 2005, 2006, and maybe even 2007, it became popular to sell the “mass affluent.” Why? Because there were lots of them… and… they had lots of disposable income to spend. But it seems the “mass affluent” may be dwindling. It may now be more accurate to call them the […]
Continue readingOver the past few years, I’ve done a number of written interviews with fellow bloggers. You may have seen some of these interviews. But I’m willing to bet you’ve missed one or two of them. And even if you’ve read all of them, I think you’ll still get some value by revisiting them. So, with […]
Continue readingSince 2011 is right around the corner — and my 2010 business predictions have been more popular than I expected — I’ve decided to venture into the risky field of prognostication by making a few modest business predictions about the coming year. Business Prediction #1: Cloud Computing Goes Mainstream Michel Fortin’s prediction from a year […]
Continue readingThe Ultimate Copywriting Check List for Business Builders Who Want More Sales and Profit
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