How Some Silly Email Rules Increased Sales by 679% in 30 Days

Let me tell you a story…

Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog.

Each time I published a new article, I would email my list a short excerpt with a link back to my blog.

I did this for 3 months straight. It was an experiment. I wanted to see if this “daily email” thing would work.

Guess what?

It didn’t.

Traffic went WAY up. But the sales needle didn’t budge.

So then I took a couple months off. I needed to focus on client work anyway. And the daily email thing hadn’t really helped, so no loss there.

But I still had this nagging thought. What if I’m doing it the wrong way? What if doing a daily email the Ben Settle way would actually work?

You see, all through January and February and March, I’d been doing what Ben calls “hard teaching.” I’d been publishing practical “how to” tips and lessons about copywriting and marketing and so on.

And I hadn’t really been pitching any of my products or services either. I’d been using this haphazard approach that kinda went like this…

Write article – email list – send them to blog – get traffic and comments – hope they click on something and buy.

Unfortunately, this is not a good strategy. Left to their own devices, my readers were not buying!

That’s why, in early June, I decided to do another daily email experiment — except this time I’d use Ben Settle’s strategies.

So I bought a copy of Email Players and joined his monthly newsletter. And one morning while I was getting my car worked on (and I was stuck in the waiting area for 3 hours) I read through nearly the whole thing.

Well, that was enough to get me going. I started sending out a daily email just like Ben teaches. But this time I followed his rules.

The result?

Sales of my product went through the roof. During the first 3 months of the year (when I was “hard teaching”), I made $777.30 from this particular product. But from June 11 through July 11, I made $1,524.05.

And that’s not counting a copywriting critique I sold for $495. Total it all up, and that’s more than $2K in a single month from implementing Ben’s strategies.

Let’s break it down even further…

If I divide $777.30 by 3 months, I get a figure of $259.10 per month. So I really went from $259 in a month to $2,019 in a month. That’s an astonishing 679% increase in sales!

Oh, and did I mention I had a fourth child during this time at the end of June? So I even missed a couple days emailing my list.

Why do I share all this with you?

Because you NEED to be using Ben’s email marketing strategies.

They are one of the few things that have actually worked when I put them to the test.

You can sign up for Ben’s Email Players newsletter here:

Two things you should know:

1. The Email Players newsletter is $97/month, so it’s not for amateurs who haven’t started anything yet.

2. I don’t get anything for making this recommendation. So whether you sign up or not doesn’t matter to me. But I still think you should.

-Ryan M. Healy

P.S. Not ready for Email Players? Download a PDF of an interview I did with Ben Settle here.

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Ryan Healy

Ryan Healy is a freelance copywriter, list manager, and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like,, and

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